Once you’ve defined your purpose and goal, it’s time to decide what your website will say and include. This step is often skipped — but a well-planned structure saves you time, reduces confusion, and helps your visitors take the right action.
Think of your website like a conversation. If someone lands on it, what do you want them to learn, feel, and do?
📌 Day 3 Summary
Today, you have: ✔️ Identified your core website pages
✔️ Outlined what content belongs on each one
✔️ Drafted a clear, benefit-focused homepage headline
This plan will guide your site-building process — and keep everything focused and user-friendly.
📄 Core Pages Every Website Should Include
You don’t need a 20-page website to get results. In fact, keeping things simple is often more effective. Below are the most common and useful pages for a small business or service-based website:
Optional pages might include:
Portfolio / Work examples
Testimonials
Blog
FAQ
Booking or scheduling page
✏️ Website Content Planning Tips
Speak to Your Audience’s Needs – Don’t just list features. Focus on how your offer helps solve problems or create benefits.
Keep It Conversational – Write like a human talking to another human.
Use Clear Headings and Short Paragraphs – This helps visitors scan quickly.
Have a Call-to-Action on Every Page – What should your visitor do next? (Contact you? Buy now? Subscribe?)
✍️ Exercise: Draft Your Simple Site Map
List the 3–5 core pages your site will have.
Example:
My website will have the following pages:
Home
About Me
Services
Contact
Thank You (after someone submits a form)
Now, outline 2–3 bullet points under each page. What key messages or actions do you want each page to cover?
🧠 Exercise: Write Your Homepage Headline
Your homepage headline should explain what you do and who it’s for in one clear sentence.
Template:
“I help [target audience] get [result] without [common frustration].”
Examples:
“I help small businesses launch websites quickly without tech headaches.”
“Simple, beautiful websites for independent artists and creators.”
“Build it and they will come.”
– Only if you also run ads, post it on socials, and scream about it on TikTok.
