Now that you’ve clarified your mission and who you want to serve, it’s time to define what success looks like for your website.
A website without a goal is like a shop without a door — it might look nice, but no one knows what to do with it. Whether you want more clients, sales, subscribers, or awareness, choosing the right goal helps you design and structure your site with intention.
📌 Day 2 Summary
By the end of today, you should have:
✔️ Chosen a primary goal for your website
✔️ Written a clear purpose statement for your online presence
✔️ Identified any secondary goals to support your strategy
This clarity will shape your site layout, page content, and even what tools you’ll need in the coming days.
🧭 Examples of Online Goals
Here are some realistic and actionable goals based on different types of businesses:
Tips for Choosing the Right Goal
Be Specific – “Grow my business” is too vague. Try “Get 100 subscribers in 30 days” or “Book 5 client calls per month.”
Match the Goal to Your Stage – Just starting out? Focus on building trust and collecting leads. Already established? Target conversions.
Keep It Measurable – If you can’t measure it, you won’t know if it’s working. Use tools like email signup counts, contact form submissions, or Google Analytics.
Align with Your Strengths – Are you good on camera? Consider video. Great writer? Blog or newsletters might be your best channel.
✍️ Exercise: Write Down Your Goal
In one sentence, complete this phrase:
“The purpose of my online presence is to ____________________________.”
Examples:
“The purpose of my online presence is to get people to book free discovery calls with me.”
“The purpose of my online presence is to sell handmade jewelry directly to customers.”
“The purpose of my online presence is to build a list of 500 email subscribers interested in eco-friendly products.”
✅ Write your answer in a notebook or document — you’ll use this as a reference when planning your homepage and calls-to-action.
🔄 Optional: Secondary Goals
Sometimes your website can support more than one goal, but it’s important to prioritize. Ask yourself:
What’s the main action I want a visitor to take?
What happens after they take that action?
Is there a logical next step I can automate or guide them toward?
Example:
Main goal: “Book a consultation.”
Secondary goal: “Subscribe to my newsletter for tips.”
